real estate

Estate Agents Drive Me Crazy...

This is going to be a little bit of a rant so bear with me…

I’ve been photography properties for around 5 years now and in the last 2-3, I’ve really found my feet with the style I like to shoot. While I have a style I love to shoot there is a time when certain techniques and the feel of the property doesn’t match the style I shoot. I maintain my style while adapting to the lighting conditions and keeping either the completely ambient and multi-layer flash images within the look I like. There are some properties that have huge window letting in a ton a light so much so that they only have small lamps or reading lights. on the other end, there are places that are basements and have little to no window light which means they (hopefully) have a tonne of daylight balanced LED spotlight and lamps dotted around the apartments.

With that being said I do like to keep my clients happy and if they would like certain images a little brighter than id like it I will happily oblige. However, ( Rant begins :D) I’ve been shown another agent's photos while discussing the shoot with certain agents and they say’I want the images to look like this’. I do my best to politely and discreetly decline to make the photos like the same way and talk about how my photos won't look like that which is a great thing and point out flaws that I personally find within the photo. They tend to then let me get on with it. Until delivery then they start requesting for me to re-edit some shots as they need it to look more like other agents shots. to which I reply with a slightly more confident wording of basically no that what you get when you book me.

I think the worse part of it all is they love my photos when they book me and first see me, they can't give me higher praise and compliments 🤭. It is frustrating because I have no problem is not shooting for people who I don’t click with I learnt this from doing wedding photography, if there spark isn’t there I can't shoot for that person, nothing personal I just can't do the best job I can. Which makes me feel like this agent hired based on my price. I’m very open and honest when talking to new clients about my shooting style an can only assuming because we are talking at this stage that you want the work I’m showing you via my website, www.Garyaskewphotography.com or my Instagram, instagram.com/garyaskewphotography. Unless the client tells me they want a certain look. I’m all for client satisfaction which is why is good for me to decline some agents because I can give them what they want.

I believe that my photos have a different look to 90% of what out there and I believe my work stands out to the typical real estate photographer so please agents when hiring a photographer to accept the style you the photographer you choose has and stand out or blend in by wanting the same thing your competition has!

I’d love to know what from an agents perspective and other real estate photographer thoughts on this.

Has it happened to you?

did a photographer display something different to what they delivered?

Why you should hire a professional photographer that specializes.

There is much reason why you should hire professional photography. what to look for when hiring is don’t just look on there website look on there social media e.g. Instagram or FB, whichever platform they use. this will help you see the consistency of the work which to me is very important and I try and keep it consistent as possible.

One thing about working in London as a property photographer, I personally have a high expectation of the level of quality I give to London clients. Even for my more local agents, I give them equal quality, working in London has really improved on my attention to detail. which leads mine to the biggest frustration which is estate agent not using good photographer on properties over £500,000. It’s even more frustrating when they have a multi-million-pound property which shocking images either from the agent or a ‘professional’ photographer.

The reason you hire a photographer is to show off the space they have I’m in front of them to the best of their ability and create the most pleasing image of each room. Now you can have a great photographer and an amateur from the same angle and the images can look completely different. A great photographer can read the light and the feeling of the room really make the image come across what its like to be in the room and be there. All that with capturing accurate colour and tones and vertical which to me is massively important!. With the subtle light exposure variations, that you don’t really notice but it pulls the images together and adds a touch of finesse to the image for an outstanding final result.

The most important part of all this, if you are a serious estate agent you will be using a good photographer anyway. however, hiring a specialist is critical, this is because they will have the best equipment to allow the the creative flexibility to control each shot with immense precision. For example a gear head and tilt shift lens, are absolutely key for high end photography, to make sure the camera is properly balanced and level. It will also enable us to get the correct composition without having to compromise the vertical lines within the image.

When it comes to editing the real skill comes when you can use flash in such a way that it looks like natural light, and you just fill in bits with ambient. the flash provide the colour pop and that contrast natural light sometimes cant produce. when editing it is a skill to get the colours to pop without looking over the time, as it is a skill to make the whites white without losing the detail of the highlights. its especially important when you are dealing with designers of any kind as they want you to re produces the actually colours they have specifically put into that design.