Gary Askew Gary Askew

Lighting and Texture: The Secret Ingredients of Great Interior Photography

When it comes to photographing interiors, lighting and texture are everything. They define how a space feels — its warmth, depth, and personality. Whether it’s a luxury hotel, a modern workspace, or a bespoke kitchen, light and texture tell the story of the design.

My approach always starts with the natural light in the room. I study how it falls across materials — the reflection on polished marble, the softness of fabric upholstery, the way daylight moves through glass partitions. Then I introduce carefully balanced flash lighting to enhance what’s already there. This gives me full control over colour, contrast, and clarity without ever losing that natural, lived-in feel.

Texture plays an equally important role. From timber panelling to brushed metal and soft furnishings, every element has its own character. My job is to capture that tactility in a way that translates on screen and in print — so the viewer can almost feel the space.

By blending multiple exposures and lighting sets, I can bring together the best aspects of both natural and artificial light. The result? Refined, true-to-life images that showcase every design detail and reflect the atmosphere of the space exactly as it was intended.

For designers, developers, and fit-out companies, this level of precision makes all the difference. High-quality images not only show what you’ve built — they communicate your design vision, craftsmanship, and attention to detail.

If you’re ready to elevate how your projects are presented, let’s work together to capture the lighting, materials, and textures that make your designs stand out.

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Gary Askew Gary Askew

🏢 How Professional Photography Elevates Office Fit-Out Projects

In today’s world of workplace design, first impressions matter more than ever. Whether you’re an office fit-out company, commercial designer, or property developer, the spaces you create are a reflection of your client’s brand — and your craftsmanship. Capturing those details through professional photography isn’t just about documenting the finished product; it’s about telling the story behind the design.

When I photograph office interiors, I focus on bringing the atmosphere and design intent to life. Using a combination of natural light and carefully balanced flash, I highlight materials, textures, and architectural form — from the clean lines of bespoke partitions to the warmth of reception areas and breakout spaces. Every project has its own rhythm and character, and my job is to translate that into imagery that feels authentic, polished, and on-brand.

Take, for example, this project for Hamburg Commercial Bank at 60 Moorgate in London. The design features modern, open workspaces, elegant meeting rooms, and subtle use of texture and colour. My goal was to showcase the clarity and flow of the space while keeping the imagery true to how it feels in person — calm, professional, and beautifully executed. By using both ambient and controlled lighting, I could preserve natural tones while adding just enough definition to make the images stand out.

High-quality photography not only strengthens your portfolio — it also helps you win more projects. When prospective clients see the level of finish and design detail in your work presented at its best, it instantly builds trust and credibility. Great images can elevate your brand, help you stand out from competitors, and make your website, proposals, and social media content work harder for you.

Each image I deliver is carefully edited to achieve a natural, refined look that aligns with premium design standards. Within two weeks of image selection, you’ll receive a collection ready to use for marketing, tender submissions, and client presentations — all crafted to showcase your project at its absolute best.

If you’re an office fit-out company, designer, or developer looking to capture your next project, I’d love to help bring your space to life through powerful, professional imagery that reflects your vision.

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Gary Askew Gary Askew

Versace Versace, Medusa head on me like im 'luminati....

I was commissioned to shoot a 2 Bed apartment in the Demac Tower in Nine elms. It was a very impressive architectual building alone as it London latesst iconic skyline building. Standing a mere 50 storeys, this ultra moderm architectual masterpeice, with its world class design, was created to insprire luxurious living inside and out. It gets better inside, as Versace’s vivacious interior design throughout the entirity of the building they really left no detail out. from wooden floorand pillows all the way to splash back and tea pots and cake stands. It really is very impressive. I really got the sense of maticiulous planning went into every detail.

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Gary Askew Gary Askew

Hotel Photography during the pandemic.

Hotel Photography during the lockdown.

Orsett Hall

Lockdown is among us again!

The day before lockdown started had a hotel shoot booked. I was looking forward to this shoot, I would have been devastated if I had to wait any longer to do it. When I had sent over the list of things I suggested they do to prepare the room, The room had been de-dressed because of covid as the suites were closed. They made the extra special effort to redress the room. Having to go through all their storage units to find the correct pillows, cushions, chair and accessories for all four rooms.

The rooms had different styles as you will see in the images I post. It might seem odd for hotels to have this approach. I believe it sets them apart from the rest, it makes the stay feel so much more unique and exclusive because no one else has a room like you.

The Barnard suite, the contrast of the black and reds in combination with the accessories really felt like luxury. I really wanted to find a reason to book this room to stay for a night or two. The continuity of pattern and colour throughout just pulls this room together. The centred bed is also something I don’t see enough and its certainly a statement piece.

The Sartoria Suite is a cosy suite to be in, with warm sunlight entering the windows, that can convert to a balcony! Is such an incredible feature to this room, it really sets apart this room for the others. With views overlooking a field with horses, it would be the best place to read or have your morning coffee. High ceilings allow for the incredible light shade that is so different and definitely unique.

The Whelan suite is really colourful and had a royal feel to it. It felt like a prince/princess room, something special about staying here with plenty of space to lounge around in and just relax. A perfectly placed desk, with a mirror, next to two large windows the natural light just floods in to give you flawless ambient light to get ready with.

William and Mary suite this felt like the gentleman's room, had the country manor room feel to it, ready to go clay pigeon shooting. Well, get your wellies, flat hat and tweed suite ready because the dark wood four-poster bed is just the environment you need to be in you will feel right at home.

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Gary Askew Gary Askew

Photographing Designer Luxury Kitchens

Photographing luxury kitchen’s in London is something I thought I’d be into. Photography real estate is great and i love it, I will always love it, however, doing the same things repeatedly can get boring at times and you can easily lose your creative juice. I wanted to mix it up abit and I found that most of the photos I posted on instagram were either bathroom or kitchen and occasionally other rooms. I reached out to a few kitchen designers and I got a few come back to me.


We set up a couple of meetings and it wasnt long before I was in there showroom and clients properties shooting kitchens. The creativity juices rushed through my veins like an adrenaline shot. I absolutely loved it. I think you will be able to tell via some of my favourite shots.


These photos are from the incredible designs of UNO Kitchens ( www.unokitchens.com )





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