There is much reason why you should hire professional photography. what to look for when hiring is don’t just look on there website look on there social media e.g. Instagram or FB, whichever platform they use. this will help you see the consistency of the work which to me is very important and I try and keep it consistent as possible.
One thing about working in London as a property photographer, I personally have a high expectation of the level of quality I give to London clients. Even for my more local agents, I give them equal quality, working in London has really improved on my attention to detail. which leads mine to the biggest frustration which is estate agent not using good photographer on properties over £500,000. It’s even more frustrating when they have a multi-million-pound property which shocking images either from the agent or a ‘professional’ photographer.
The reason you hire a photographer is to show off the space they have I’m in front of them to the best of their ability and create the most pleasing image of each room. Now you can have a great photographer and an amateur from the same angle and the images can look completely different. A great photographer can read the light and the feeling of the room really make the image come across what its like to be in the room and be there. All that with capturing accurate colour and tones and vertical which to me is massively important!. With the subtle light exposure variations, that you don’t really notice but it pulls the images together and adds a touch of finesse to the image for an outstanding final result.
The most important part of all this, if you are a serious estate agent you will be using a good photographer anyway. however, hiring a specialist is critical, this is because they will have the best equipment to allow the the creative flexibility to control each shot with immense precision. For example a gear head and tilt shift lens, are absolutely key for high end photography, to make sure the camera is properly balanced and level. It will also enable us to get the correct composition without having to compromise the vertical lines within the image.
When it comes to editing the real skill comes when you can use flash in such a way that it looks like natural light, and you just fill in bits with ambient. the flash provide the colour pop and that contrast natural light sometimes cant produce. when editing it is a skill to get the colours to pop without looking over the time, as it is a skill to make the whites white without losing the detail of the highlights. its especially important when you are dealing with designers of any kind as they want you to re produces the actually colours they have specifically put into that design.
